MY ROLE:
Creative Director/Lead Designer
Deliverables:
Brand Identity
Web Design
Packaging Design
Marketing Materials
Social Media
Tools:
Figma, Photoshop, Illustrator, Indesign, Later, Zoho
LIFTED LEGACY
Lifted Legacy's mission was to raise the standard of excellence within the cannabis culture for local farmers, communities, and conscious consumers while celebrating the legacy farmers of Northern California. The primary objectives were to enhance shelf visibility, communicate brand values, and ensure compliance with industry regulations.
We began with market research, studying competitors' packaging, industry trends, and consumer preferences. Additionally, we incorporated Lifted Legacy's vision into the research, ensuring the design would align with the grassroots ethos.
Building on Lifted Legacy's mission and symbolism of the pyramid, we conceptualized a logo to visually represent the foundation of grassroots farmers and the progress within the cannabis community. The pyramid symbolized both the foundation of local farmers and milestones within the cannabis culture. We created a custom font to represent resilience and used imagery of triangles and mountains throughout the brand identity.
